Join the team that really cares.
Personalized programming, nutrition guidance, and weekly accountability. Let's get better together.
Not ready for 1-on-1? Try The Ethix Standard for $29.99/mo
Zac Lamore
Founder of Ethix Personal Training. I coach clients online across the country and in person at Selfmade in Scottsdale. My job is to take the guesswork out of training and nutrition so you finally build the body you've been working toward. No fluff, no shame, no fad diets.
Everything you need. Nothing you don't.
Hands-on coaching, not a generic PDF.
Custom Training Program
Built around your goal, schedule, equipment and experience, and updated as you progress.
Nutrition & Supplement Guidance
Macros, meal structure and supplements that fit your real life. Flexible eating, not chicken and rice forever.
Weekly Check-Ins + Call
Photos, numbers, an accountability form and a call. I review every one and adjust your plan.
Coaching App Access
Your workouts, exercise videos and habit tracking in one place on your phone.
Direct Coach Access
Form check, travel week, bad day? Message me directly. A real coach, not a chatbot.
Real Accountability
Most people don't quit because of the plan. They quit because nobody notices. I notice.
Get started in under a week.
Simple onboarding. No pressure.
Apply online
Tell me your goal, your training history and what's gotten in the way. Takes 2 minutes.
Quick strategy call
I review every application and reach out within 48 hours to set up a free 15-minute call. No pitch.
Start training
Your workouts and nutrition land in the app, and we check in weekly.
Results you can see on the scale and in the mirror.
Proven methods. Real results.
Real Ethix clients who followed the plan and put in the work.
Results vary from person to person and depend on consistency, nutrition, sleep and other factors.
One coach. Three ways to commit.
Every plan includes the same coaching: custom training and nutrition, the app, weekly check-ins and ongoing updates. Commit longer, save more.
Your rate stays the same after your commitment ends. Not sure which fits? We'll figure it out on your call.
The Ethix Standard
A new training blueprint every month in the app, built by me. Pick Build, Cut or Home. Same care, same standards.
Quick questions before you apply.
If yours isn't here, include it in the application or text me at 480-689-0929.
How is this different from a workout app?
An app gives you a template. I give you a plan that's yours, adjusted weekly, with a coach to message when life happens.
I'm a total beginner. Is this for me?
Absolutely. Most of my clients don't come from a fitness background. We start where you are.
How long is the commitment?
Your choice: month to month, or 3 or 6 months for a lower rate that stays after your commitment ends.
What does it cost?
$350/mo month to month, $300/mo for 3 months, or $250/mo for 6 months. Every plan includes full coaching. See the packages above.
What if I travel a lot or have weird hours?
That's why custom programming exists. Hotel gym, garage or full gym, your plan adapts.
Do you offer in-person training too?
Yes — at Selfmade. Apply for in-person here.