The Ethix Standard
A new training blueprint every month
Real coaching shouldn’t be out of reach.
I built The Ethix Standard for anyone who needs help but can’t fit 1-on-1 coaching into their budget yet, and for anyone who just needs real structure in their training. Pick your program, get a new blueprint every month plus nutrition guidelines. All built by me. Same care, same standards.
By joining, you agree to the Membership Terms. Your membership renews automatically each month until you cancel.
Founding price for everyone who joins during launch month, locked in while you stay. Cancel anytime.
Built for two kinds of people
You want my coaching, but 1-on-1 isn't in the budget yet
The same programming style my clients use, with a video for every movement.
You know how to train and want a real plan
Structured 4-week blocks with set reps and weekly progression, so every session moves you forward.
Your monthly blueprint, on your phone
Open the app, hit start, train. A new 4-week block starts every 4 weeks, on a Monday.
Every exercise demonstrated by me, right in the app.
See it working, month after month
Everything logs in the Trainerize app.
Want me reviewing your photos and numbers every week? That’s 1-on-1 coaching.
Three programs. Switch with any new block.
Core days plus an optional day, in men’s and women’s versions. The women’s add extra glute and lower-body work.
Build
Muscle-focused split for adding size and strength. Optional 5th day is your Focus of the Month: arms, delts, chest or back (glutes, delts, arms or hamstrings in the women’s).
Choose BuildCut
Strength training to keep muscle while you lose fat. Optional 5th day is a conditioning circuit that gets harder every 3 months.
Choose CutHome
Dumbbells, bands, a bench or sturdy chair and a step. No gym required. Optional 4th day is your Focus of the Month, with “level up” cues to make lifts harder without heavier weights.
Choose HomeWhat happens after you join
Join Monday through Friday and you start that day. Join on a weekend and you start Monday.
12 months. No two alike.
Every block builds on the last, with something new to chase each month.
Start here. Level up when you're ready.
The Ethix Standard
Locked in while you stay. Cancel anytime.
- New 4-week blueprint every month
- 3 programs: Build, Cut, Home
- Full exercise video library
- Macro calculator, nutrition guide + a new habit each month
- Recovery Guide: soreness, foam rolling, sleep and more
- Progress photos, weight and workout tracking
- Monthly challenge + live monthly Q&A
- First pick of 1-on-1 spots + 25% off your first coaching month
By joining, you agree to the Membership Terms. Your membership renews automatically each month until you cancel.
1-on-1 Online Coaching
For when you want everything built around you.
- Fully custom training program
- Personalized nutrition + supplement guidance
- Weekly check-ins + weekly call
- Direct message access to me
Members get 25% off their first month when they upgrade.
See coaching packagesJoin The Ethix Standard
Secure checkout through Square. Cancel anytime.
- Check out, then pick your program: Build, Cut or Home
- Get your Trainerize invite by email
- Download the app and start with today’s workout (weekend joiners start Monday)
The Ethix Standard
Locked in for as long as you stay a member.
- New 4-week blueprint every month
- Build, Cut or Home program
- Full exercise video library
- Macro calculator, nutrition guide + a new habit each month
- Recovery Guide: soreness, foam rolling, sleep and more
- Progress photos, weight and workout tracking
- Monthly challenge + live monthly Q&A
By joining, you agree to the Membership Terms. Your membership renews automatically each month until you cancel.
Secure checkout by Square · Cancel anytime · Questions before you join? Text 480-689-0929 or email zaclamore32@gmail.com
Quick questions
When do I get access?
Your Trainerize invite arrives within 24 hours of checkout. Join Monday through Friday and you start that week with that day’s workout. Join on a weekend and you start Monday. A new 4-week block starts every 4 weeks, on a Monday.
How many days a week do I need to train?
Build and Cut are 4 core days, Home is 3. Each has one optional extra day when you have the time. Hit your core days and you’re on track.
Do I need a gym?
No. The Home program uses dumbbells, loop (mini) bands plus long bands with a door anchor, and your bodyweight, plus a bench or sturdy chair and a step or box.
I'm new to lifting. Is this for me?
Yes. Every exercise has a video of me demonstrating it, and you get a start-here guide on day one.
Can I switch programs?
Yes, at the start of your next 4-week block. Message me in Trainerize before it starts and I’ll move you over.
Is this the same as 1-on-1 coaching?
No. The Standard gives you the program and nutrition guidance. 1-on-1 coaching adds a custom plan, weekly check-ins and direct access to me. Members get first pick of open coaching spots and 25% off their first month of coaching.
Can I message you with questions?
Yes, in Trainerize (or by email at zaclamore32@gmail.com), for anything about your membership (switching programs, billing, canceling). Send training and nutrition questions before the monthly Q&A and I’ll answer them live (no replay). Ongoing messaging and form checks are part of 1-on-1 coaching.
Do you review my progress photos and check-ins?
You track your own photos, weight and workouts in the app. Weekly check-ins that I review are part of 1-on-1 coaching.
Is the nutrition customized to me?
You set your daily targets with my macro calculator, then follow my nutrition guide (a food list and a sample day) plus one new habit each month. A fully personalized plan is part of 1-on-1 coaching.
How is this different from a free app or YouTube program?
Every blueprint is written by me, with progression built in. Every exercise is a video of me, a new block drops each month so you don’t stall, and you can ask me questions live.
Can I cancel?
Yes, anytime: message me in Trainerize, email zaclamore32@gmail.com, or use the Manage subscription link in your Square confirmation email. You keep access through the month you’ve paid for (no partial-month refunds).
Stop making it up as you go.
Hold the standard.
A real plan from a real coach, for about a dollar a day.
Join The Ethix Standard